The logo of the Okolo retail chain is executed in a modern and minimalist style. The entire brand name is shown in lowercase sans-serif letters in a unified coral color, making the sign noticeable and friendly. The central letter “o” is styled as a map pin—a circle with a cut-out at the bottom, visually emphasizing the concept of proximity. This design makes the logo simple to perceive, easily scalable, and clearly associated with location and everyday shopping close to home.
The Okolo retail chain was launched by X5 Group in 2020 as a neighborhood convenience store format. The project focuses on franchising and has grown actively: by 2025 the network comprises over 2000 stores across different Russian regions. The main emphasis is on convenience, proximity, and an adaptive assortment tailored to local community needs. Stores offer everyday groceries, household goods, drinks, and cleaning products. In addition, Okolo provides digital services including loyalty programs, delivery, and integration with X5’s ecosystem.
