The Orlen brand logo consists of the brand name written in uppercase sans-serif letters and a graphic element in the form of an eagle’s head placed above the text. The eagle is shown in profile, facing left, and is designed in a minimalist geometric style. The main color of the logo is red, applied to both the text and the symbol, on a white background. This version was updated in 2019, preserving visual continuity with previous versions while being adapted to modern digital and offline media.
Orlen is a leading Polish oil and gas company, founded in 1999 as a result of sector reorganization and the merger of enterprises. Its headquarters is located in Płock. The company is engaged in oil refining, production of fuels, chemicals, and lubricants, and operates the largest network of filling stations in Poland and several European countries, including Germany, the Czech Republic, Lithuania, Slovakia, and Hungary. Orlen actively invests in energy development, including renewable energy sources, and participates in national infrastructure projects, playing a strategic role in the energy security of the region.
