The PACCAR logo features the company name in bold uppercase sans‑serif letters. Its distinctive feature is the flow of the three central letters CCA, which blend seamlessly to form a cohesive and recognizable symbol. The typography is tightly spaced and appears as a single solid unit, reflecting the industrial nature of the brand. This logo has remained unchanged since the 1970s.
PACCAR is an American corporation founded in 1905 as Seattle Car Manufacturing Company and renamed PACCAR in 1971. The company owns the brands Kenworth, Peterbilt, and DAF, manufactures medium- and heavy-duty trucks, and develops powertrains, telematics, and financial services. Its manufacturing footprint spans the United States, Canada, Mexico, the Netherlands, the United Kingdom, Australia, and Brazil. PACCAR actively invests in new technologies—including electric and hydrogen solutions and autonomous vehicle operations—while maintaining a strong presence in the global truck market.
