
Pepco Group logo, an international retail group in the discount retail sector, is presented as a text-based wordmark with additional brand elements. The main part of the logo is the “pepco” wordmark set in lowercase letters using a sans-serif typeface with soft rounded forms and balanced proportions. Below the main name, the descriptor “group” is placed in a smaller font size, visually emphasizing the status of a corporate group and separating the holding brand from the Pepco retail chain. In the upper-right area of the logo, above the final letter, there is an outlined circle with a heart inside — a signature brand symbol used in the Pepco Group identity and connected to the visual system of the group’s key brands. The logo is primarily used in blue and appears in a horizontal layout suitable for corporate communications, reporting, and public materials.
Pepco Group is an international retail group founded in 2015 and registered in the United Kingdom, bringing together the brands Pepco, Dealz, and Poundland. The company operates in the value retail segment, offering clothing, home goods, and everyday products at low prices. Pepco Group actively expands its store network across Europe, manages thousands of retail locations, and serves millions of customers. The group focuses on business scalability, operational efficiency, and the development of retail formats adapted to local markets, holding a strong position in the European affordable retail segment.













