
The PepsiCo logo was updated in October 2025 as part of a large-scale rebranding of the company’s visual identity. It consists of a proprietary graphic symbol and the company name. The symbol is built around a transparent lowercase letter “p”, which is framed and complemented by colorful dynamic elements: orange and green petals, a blue droplet, and a green smile, together forming a cohesive and complex composition. The “pepsico” inscription is executed in dark blue using lowercase letters with a soft bold weight and rounded forms; ligatures connect the letter pairs “ep” and “co” into unified blocks via elongated horizontal elements of the font.
PepsiCo is a global corporation operating in the food and beverage sector, established in 1965 through the merger of Pepsi-Cola and Frito-Lay. Headquartered in New York State, the company sells its products in over 200 countries. Its brand portfolio includes Lay’s, Doritos, Gatorade, Quaker, Tropicana, Pepsi, and many others. PepsiCo consistently ranks among the world’s leaders in packaged foods and beverages. Business growth is driven by a strategy focused on sustainability and innovation — under the PepsiCo Positive (pep+) initiative, which targets environmental responsibility, consumer health, and long-term growth.










