The Perekrestok logo features a distinctive green four-leaf clover symbol placed next to the brand name in the same green palette. In 2020, marking its 25th anniversary, the brand refreshed its visual identity: the clover became solid green, and the logo’s typography was updated, including an emphasized dot over the letter “e”. The redesigned logo retained its recognizable look while achieving a more cohesive appearance and improved readability across storefronts, mobile interfaces, and digital campaigns.
Perekrestok was founded in 1994 in Moscow as one of Russia’s pioneering supermarket chains. In 2006, the brand became part of X5 Retail Group, which accelerated its expansion. Today, it stands as the country’s largest supermarket chain, offering a wide range of products with a focus on fresh categories, ready-to-eat meals, and healthy food options. Perekrestok actively develops digital services, including online ordering, personalized offers, and loyalty programs, while modernizing stores to a contemporary format featuring intuitive navigation, fresh produce sections, and self-checkout.













