
The PlanFact logo of the financial accounting and analytics service is designed as a text-based mark built on the merged spelling of the name without a space between the words. In its primary version, the logo is rendered in a turquoise-blue color. The word “Plan” is set in a thin sans-serif typeface, while “Fact” uses the same typeface in a bolder weight, emphasizing the conceptual contrast between the two key terms. The letters have clean, even shapes without decorative elements, ensuring good readability in digital interfaces. Brand materials also allow an inverted version of the logo, including a white variant for use on dark backgrounds.
PlanFact is a Russian developer of an online service for management financial accounting, planning, and business analytics. The platform is aimed at entrepreneurs and small to medium-sized businesses and is designed to control income and expenses, manage cash flow, build budgets, and analyze financial performance. The service is used as a tool for managerial decision-making and financial modeling, providing cloud-based access and clear visual reports for everyday work with financial data.














