The Plata logo is a minimalistic lowercase “plata” in a warm orange-red color. The sans-serif font has soft, rounded forms that highlight the brand’s digital nature and simplicity. There are no extra graphical elements — the focus is solely on the name, reflecting the company’s identity: modern, tech-driven, and transparent. The logo has remained unchanged since the brand launched in 2023.
Plata is a Mexican digital bank founded by former top managers of Tinkoff, including Neri Tollardo and Danil Anisimov. The company launched in 2023 and obtained a banking license by 2024. Quickly becoming one of Latin America’s most notable fintech startups, Plata now serves over one million users and raised $160 M in a Series A at a $1.5 B valuation. Its offerings include cashback credit cards, installment plans, transfers, and investment tools. Oleg Tinkov is not a founder nor does he hold any stake, but contributes through investment and advisory support via affiliated entities, including Baring Ventures.













