The Pobeda Airlines logo features a lowercase blue “pobeda” in a rounded font with softened ends, accompanied by three circular dots on the right—from deep blue to lighter shades. The logo can also appear in white on the brand’s signature blue background. This visual style was introduced at the brand’s launch in 2014 and remains current today. Branding elements are used on aircraft, user interfaces, uniforms, and promotional materials, highlighting simplicity, accessibility, and a digital service approach.
Pobeda Airlines is a Russian low-cost carrier founded in 2014 as a subsidiary of the Aeroflot Group. The name was chosen to commemorate the 70th anniversary of Victory in the Great Patriotic War. The airline operates an ultra-low-cost model: tickets are sold at minimal fares, with additional services such as baggage, meals, and seat selection paid separately. Based at Moscow’s Vnukovo Airport, Pobeda flies within Russia and abroad. Its fleet mainly consists of Boeing 737-800 aircraft. Pobeda is among the fastest-growing low-cost carriers in Russia, focusing on a wide audience and digital service channels.
