The Prosus logo, representing a global technology group that develops consumer-focused digital ecosystems, combines the brand name with a graphic mark. The name is set in rich blue lowercase letters with rounded forms and straight-cut stroke endings. The graphic mark is constructed from geometric planes that form the letter P, shown at an angle in isometric perspective rather than from the front. This reveals its side surfaces and makes the mark appear as a three-dimensional form emerging from the surrounding negative space. In brand materials, the mark and the name can appear together or be used separately, depending on the medium. A white version is used on dark or blue backgrounds. The Prosus name and brand identity were created in 2019 for the stock market listing of Naspers’ international internet business. The concept behind the mark conveys the idea of developing technology companies and taking them to the next level.
Prosus N.V. is a global technology group registered in the Netherlands and controlled by the South African company Naspers Limited. Prosus began trading on Euronext Amsterdam in September 2019 and was also given a secondary listing in Johannesburg. The group develops consumer-focused digital ecosystems across Europe, Latin America, and India, bringing together food delivery, financial technology, online classifieds, travel, events, mobility, and e-commerce. Companies within its ecosystems serve more than two billion users, while artificial intelligence is used to integrate services, process data, and personalize products.
