The Qantas logo consists of the brand name, written in a clean sans-serif font, and the graphic symbol of a kangaroo in mid-jump, known as the Flying Kangaroo. The silhouette is placed on a red background in the shape of an aircraft tail, with the kangaroo rendered in white. The name “Qantas” may appear with or without the symbol. The image’s proportions and lines are smooth and streamlined, with no unnecessary details — this version featuring the kangaroo was introduced in 2016 during a brand update led by Marc Newson and the Houston Group, and it remains the official logo to this day.
Qantas is the national airline of Australia, founded in 1920 as Queensland and Northern Territory Aerial Services. It is one of the oldest continuously operating airlines in the world. Headquartered in Sydney, it operates both domestic and international flights, and manages subsidiaries including QantasLink and Jetstar. The company is known for its high safety standards, extensive route network, Qantas Frequent Flyer loyalty program, and its status as Australia’s flag carrier. The slogan “Spirit of Australia” reinforces its national identity, and the brand is prominently displayed across aircraft, digital platforms, and advertising materials.
