The Remitly logo, for an international money transfer and cross-border payments service, consists of a dark blue graphic mark and the brand name set in the same color in a bold typeface. The mark combines three visual elements: a handshake, an envelope, and a shield. Its angular outer outline resembles both an envelope and a protective shield, while the elements inside form the image of a handshake. The identity was designed to convey ideas of trust, delivery, and human connection, reflecting the way the company views international money transfers. The graphic mark can be used on its own or together with the Remitly name. This brand identity was introduced as part of a major brand refresh in 2018 and continues to be used by the company today. The project was originally called BeamIt, while the name Remitly was introduced in 2012 as a derivative of the English word “remit”, meaning to send or transfer money.
Remitly Global, Inc. is an American financial technology company headquartered in Seattle, specializing in international money transfers and other financial services for people living and working outside their home country. The company was founded in 2011 by Matt Oppenheimer, Josh Hug, and Shivaas Gulati after Oppenheimer, while working in Kenya, encountered the high cost and complexity of cross-border money transfers. Today, users can send money abroad through the Remitly app and website, with recipients able to receive the funds in bank accounts, mobile wallets, or through other available payout methods. The service operates in more than 175 countries, serves over 9.6 million customers per quarter, and the amount of money sent through the platform in 2025 reached $75 billion. The company is also expanding beyond traditional money transfers by developing Remitly Business, Remitly Card, and other financial services.
