The Renault logo has undergone numerous transformations over its more than century-long history, but its key shape — the rhombus — has remained recognizable since 1925. Originally, the company used an emblem with the initials of the Renault brothers, then a stylized image of a tank symbolizing military vehicle production. The rhombus first appeared as an element clearly visible on car radiator grilles. Over time, it became more simplified, turning into a graphic, modern symbol. In 1972, designer Victor Vasarely created an optical logo made of parallel lines, which became the basis for future interpretations. In 2021, the brand introduced the current version — a minimalist two-layer rhombus with no lettering or volume effects, adapted for digital environments. The name Renault comes from the surname of the company’s founders.
Renault is one of France’s oldest automotive brands, founded in 1899 by brothers Louis, Marcel, and Fernand Renault. The company started producing light cars, quickly gaining popularity due to technical innovations and motorsport participation. In the 20th century, Renault grew as a manufacturer of passenger and commercial vehicles and was nationalized after World War II. Today the brand is part of the Renault–Nissan–Mitsubishi alliance while maintaining independence in design and model development. Renault is known for its focus on technology, comfort, and safety, and in recent years has emphasized electric vehicles and innovative digital solutions.
