The logo of restore:, a consumer electronics and technology retail chain, consists of the brand name set in bold, lowercase sans-serif letters. A colon is placed at the end of the name. All elements of the logo are rendered in a single color: black on a light background or white on a dark background. The letters have a bold, rounded appearance. In 2023, the chain significantly changed its visual identity for the first time in 18 years: the previous two-color re:Store logo, with the colon within the name, was replaced by the monochrome restore: wordmark, with the colon at the end. Moving the colon was associated with the chain’s transition from a predominantly single-brand model to a multi-brand format and emphasized the brand’s openness to change and experimentation. The ONY and Signal agencies were responsible for the new visual identity and logo.
restore: is a Russian premium consumer electronics and technology retail chain that is part of Inventive Retail Group. Its history began in Moscow in 2005 with the Apple Center store at the «Atrium» shopping and entertainment center, and in May 2006 the chain adopted the name re:Store. For many years, Apple products formed the core of its product range, but in 2022 the company began expanding its offering, and following the 2023 rebranding it started actively developing a multi-brand format. Today, restore: offers devices from Apple and other major manufacturers, including Samsung, Huawei, Xiaomi, Asus, Honor, LG, Sony, and Marshall, as well as technology and gadgets for the home, sports, gaming, music, and other areas. The company operates through physical stores and an online store, and the legal entity associated with the trademark is Limited Liability Company “реСтор”.
