The Rostic’s logo emphasizes continuity from the KFC brand while maintaining its unique identity. It features a large uppercase letter “R” placed inside a hexagonal or rounded black-and-red outline, rendered in a clean monochrome style. This design, introduced in late 2022, replaced the previous playful logo with a chicken wearing a hat. The new version adopts KFC’s signature font and color palette—red, white, and black—but the “R” reflects the chain’s name and aligns with the variations considered during rebranding.
Rostic’s is a Russian fast-food chain focused on chicken dishes, tracing its roots back to 1993 when Rostislav Ordovsky-Tanaevsky opened the first “Rostiks” restaurant. After development and partnership with Yum! Brands, it became “Rostiks-KFC” and later fully transitioned under the KFC brand. In 2023, following Yum! Brands’ exit from the Russian market, the restaurants reverted to the original Rostic’s name and began rebranding under the new operator “Smart Service LTD” (Unirest). Today, the chain operates around 68 corporate outlets and over 1,000 franchise locations, offering a menu nearly identical to the former KFC and actively expanding across Russia.
