The SAIC logo consists of the brand name in a thin geometric blue font placed inside a circle with breaks at the upper right and lower left parts. These breaks form a stylized letter “S”. Below the text is an underline that visually strengthens the composition. This logo has been used since 2021 after the corporate identity update: volumetric elements and Chinese characters were removed, and the design became flat and minimalist.
SAIC Motor Corporation Limited is China’s largest state-owned automotive group, founded in 1955 and headquartered in Shanghai. The company produces a wide range of vehicles, including passenger cars, commercial vehicles, and electric cars. Its brand portfolio includes MG, Roewe, Maxus, Rising Auto, as well as joint ventures with General Motors and Volkswagen. SAIC actively invests in new technologies such as electrification, autonomous driving, and connected cars, while expanding its presence in international markets with a strong focus on sustainability and mobility innovation.
