The SberBusiness logo, for Sber’s service for businesses and entrepreneurs, is built on Sber’s brand identity. On the left, it uses the Sber mark in the form of an open circle with a check mark inside, made in a green-blue gradient palette. On the right, there is the text block “СБЕР Бизнес”: the word “СБЕР” is set in large capital letters, while the word “Бизнес” visually separates the service for companies and entrepreneurs from the main consumer brand. The name SberBusiness is formed from the Sber brand and the word business, so it directly points to banking and digital services for a business audience. After the 2020 rebranding, ecosystem products began using the shared Sber mark, and SberBusiness kept this visual connection with the main brand.
SberBusiness is Sber’s online bank, mobile app, and digital platform for small, medium-sized, and corporate businesses in Russia. The service helps entrepreneurs and companies manage finances in one place: work with accounts, payments, and documents, use payroll services, merchant acquiring, loans, bank guarantees, analytics, counterparty checks, and other business tools. The service was previously known as SberBank Business Online, while today SberBusiness combines remote banking, mobile banking, and additional services for entrepreneurs, companies, and organizations.
