
The SberMobile logo of the mobile operator is designed as a combined mark consisting of a graphic symbol and a text element. In the current version, the name “SBER MOBILE” is used, set in the brand’s proprietary typography. On the left, a circular symbol with a checkmark inside is placed and serves as the main graphic element. The logo is used primarily in orange, as well as in white for dark and high-contrast backgrounds. Horizontal and vertical layouts are considered equivalent. The brand uses its own visual identity, distinct from Sber’s classic green color, and the logo is applied in advertising materials, digital interfaces, on the website, and in the operator’s official communications.
SberMobile is a Russian mobile virtual network operator that is part of the Sber ecosystem. The company began operations in 2018 and provides mobile communication services based on the infrastructure of federal telecom operators. The operator offers tariff plans with flexible settings, additional service options, and digital management of connectivity. SberMobile develops as part of the ecosystem, complementing the group’s financial and technological services, and is aimed at users who rely on Sber’s digital products in everyday life.











