
The Scotchgard logo of the brand of protective products for fabrics, furniture, and various surfaces is placed on a white diamond-shaped base with a chrome border around the edge. The name Scotchgard is set in a dense black sans-serif typeface, vertically elongated and slanted upward along a rising line. The letters are built with strokes of uniform thickness. Below the main name, the word PROTECTOR appears in small uppercase letters, and next to it is the red 3M logo. The name Scotchgard is formed from two parts: Scotch, referring to 3M’s historic consumer line, and guard, meaning “protection.” The brand has existed since 1956, when 3M introduced Scotchgard Fabric and Upholstery Protector to the textile industry.
Scotchgard is a 3M brand under which products are made to protect fabrics, carpets, furniture, clothing, footwear, car interiors, and other surfaces from water, stains, and everyday dirt. The brand is associated not only with household sprays and cleaning products, but also with built-in protection for carpets, floor coverings, leather goods, home textiles, clothing, and roofing materials. The Scotchgard range includes the Auto, Fabric & Carpet, Kitchen, Outdoor, Leather & Suede, and Built-In Protection categories. The brand remains one of 3M’s well-known consumer brands and is used both for household solutions and for broader protective applications.











