The Stellantis logo displays the company name in uppercase letters using a futuristic geometric typeface in dark blue. The letter “A” is styled with two diagonal strokes and no crossbar, surrounded by a round halo made of dots of varying thickness, representing a shining star effect. This graphic emphasizes the Latin root of the name, stello (“to brighten with stars”), and reflects a spirit of optimism and renewal after the merger. This modern minimalism has been used since the brand’s founding in 2021 and remains consistent.
Stellantis is a global automotive holding formed on January 16, 2021 through the merger of Fiat Chrysler Automobiles and PSA Group. The name is based on the Latin verb stello, meaning “to shine with stars,” emphasizing the union of fourteen renowned brands including Jeep, Fiat, Peugeot, Citroën, Alfa Romeo, Maserati and others. The company is executing its Dare Forward 2030 strategy focused on electrification, digitalization and sustainable mobility, aiming for full EVs in Europe and 50% in the U.S. by 2030. Headquartered in the Netherlands, Stellantis operates production and R&D centers in over 30 countries and sells vehicles in more than 130 markets.
