The logo of the STS television channel is a clean abbreviation consisting of three letters — “STS”, rendered in bright yellow. The current version has been in use since November 1, 2017, having eliminated gradients, shadows, and 3D effects used in earlier versions. The typeface is precise, geometrically balanced, and stripped of any serifs or embellishments. This minimalist approach reinforces brand recognition through shape and color. Since the channel’s launch, the logo has undergone multiple changes: from simple, volumetric designs in the 1990s to more complex visuals in the 2000s. Over time, the style became simpler, culminating in the flat, versatile version introduced in 2017.
STS stands for “Set’ Televizionnykh Stantsiy” (Network of Television Stations) and began broadcasting on December 1, 1996. The entertainment channel is part of the STS Media holding, owned by National Media Group and VTB Bank. STS targets a broad audience, focusing on family and youth content. Its programming includes original comedies and dramas, movies, TV shows, and adaptations of international formats. STS has become one of Russia’s most recognized entertainment TV channels and is actively expanding its presence on digital platforms and social media.
