The Super Lenta logo, used for the supermarket format of Lenta Group, consists of a brand symbol and a two-line name. On the left is Lenta’s recognizable symbol: a yellow ring with a blue circle inside and two green petals beneath it, which makes the sign look like a simplified multicolored sunflower. On the right is the wordmark “super lenta”: “super” is rendered in green and “lenta” in blue, in the same sans-serif corporate typeface used by the brand. In the company’s format system, each format has its own color, and green was chosen for Super Lenta, which is why this logo appears as a distinct version within Lenta’s overall visual identity.
Super Lenta is the Russian supermarket format within Lenta Group, which the company develops as one of the key business lines of its multi-format retail operations in Russia. This format gained particular momentum after the expansion of the supermarket business: in 2021, Lenta announced the rebranding of the acquired Semya supermarket chain into Super Lenta, and by the end of 2025 the group already operated 373 supermarkets. In its strategy and reporting, the company describes Super Lenta as its fastest-growing supermarket chain and presents the format as a supermarket with a wide assortment and affordable prices aimed at everyday urban demand.
