The logo of the Svetofor store chain is made up of three overlapping circular elements colored in red, yellow, and green, resembling a traffic light. Next to them is the word “Svetofor” written in a simple black font without any decorative elements. This design is easily recognizable and works well on both dark and light backgrounds due to its contrast.
Svetofor is a Russian discount store chain founded in 2009. Its concept is simple: stores are mostly located in industrial areas, have minimal interior design, simplified product display on pallets, and a small staff. By saving on infrastructure and purchasing directly from manufacturers, Svetofor offers prices 20–30% lower than the market average. As of early 2024, the chain has over 4,000 stores across Russia, the CIS, and several European countries, making it one of the largest retail networks by population coverage and number of outlets.
