Taobao – Download logo in SVG vector or PNG image

The logo is available for download without a background (on a transparent background) for ease of use. By downloading the file, you agree to the terms of use. Logos are trademarks of their respective owners.

The PNG version may differ from the SVG and contain complex raster graphics, such as shadows, blurs, 3D effects, and gradients.

The original size of the PNG is 1000px on its longest side.

Downloads: 14

Choose the logo width for website integration

<a href="https://logo-teka.com/en/taobao/"><img src="https://logo-teka.com/wp-content/uploads/2026/01/taobao-logo.svg" alt="SVG logo Taobao" style="max-width:200px;" /></a>

Copy the SVG code to embed on website

<a href="https://logo-teka.com/en/taobao/"><img src="https://logo-teka.com/wp-content/uploads/2026/01/taobao-logo.png" alt="PNG logo Taobao" style="max-width:200px;" /></a>

Copy the PNG code to embed on website

Where and how can I use it?

SVG format

It’s a lightweight vector format (in kilobytes) that’s ideal for use on websites, in mobile apps, and for print. Thanks to its scalability to any size without loss of quality, it can be scaled from the size of an icon to a banner on a building. The file is easily editable in popular graphics editors such as Figma, Adobe Illustrator, CorelDRAW, and others, and opens in Photoshop without any issues.

PNG format

It’s a raster format with support for transparent backgrounds, making it ideal for use on websites, web graphics, in presentations, documents, and social media. PNG preserves high image quality at its original size, but may lose sharpness and become blurred when enlarged. The file easily opens and is used in popular editors such as Photoshop, GIMP, Canva, Figma, and most standard image viewers.

Taobao online marketplace logo is presented as a typographic wordmark and does not include a separate graphic symbol. The mark is based on large orange Chinese characters “淘宝”, executed in a calligraphic style with variable stroke thickness and free, expressive line forms. Below the characters, the English-language name “Taobao” or “Taobao.com” is placed, set in a sans-serif typeface. Orange is the primary brand color and is used consistently across all logo versions. The composition is used both in a version with Chinese characters only and in a combined version with the English-language name.

Taobao is the world’s largest C2C e-commerce platform by user activity and number of sellers, and is part of the Alibaba Group ecosystem. Launched in 2003, the service is primarily focused on the Chinese market. Taobao has become a key driver of online retail development in China and one of the most visited internet platforms globally, serving hundreds of millions of active users. The marketplace has played a central role in shaping digital commerce in China by providing large-scale infrastructure for small businesses, individual sellers, and online entrepreneurship, as well as deep integration with payment, logistics, and advertising services within the Alibaba ecosystem.

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