
The logo of the Tesco supermarket chain consists of the brand name written in red uppercase letters. The font is straight, with characteristic serifs, and the letters are evenly spaced. Below the inscription is a blue dashed line made up of five short slanted elements pointing to the right. This version of the logo has been used by the company since 1995 and remains current today — it is easily recognizable, visually balanced, and widely used on store facades, product packaging, and digital materials.
Tesco is the largest retail company in the United Kingdom, founded in 1919 by Jack Cohen. It started as a small grocery business at a market stall, but by the mid-20th century, Tesco had opened its first full-scale stores. Today, the company operates more than four thousand retail locations in the UK and abroad, offering an online platform, financial services, insurance, mobile communications, and other services. The main focus is on affordability, convenience, and a wide product range. The slogan “Every little helps” reflects the brand’s approach to service and positioning.














