The Economist – Download logo in SVG vector or PNG image

The logo is available for download without a background (on a transparent background) for ease of use. By downloading the file, you agree to the terms of use. Logos are trademarks of their respective owners.

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Where and how can I use it?

SVG format

It’s a lightweight vector format (in kilobytes) that’s ideal for use on websites, in mobile apps, and for print. Thanks to its scalability to any size without loss of quality, it can be scaled from the size of an icon to a banner on a building. The file is easily editable in popular graphics editors such as Figma, Adobe Illustrator, CorelDRAW, and others, and opens in Photoshop without any issues.

PNG format

It’s a raster format with support for transparent backgrounds, making it ideal for use on websites, web graphics, in presentations, documents, and social media. PNG preserves high image quality at its original size, but may lose sharpness and become blurred when enlarged. The file easily opens and is used in popular editors such as Photoshop, GIMP, Canva, Figma, and most standard image viewers.

Horizontal version of the logo

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The logo of the publishing brand The Economist features the name set in a white serif font, arranged in two lines inside a rich red rectangle. The word “The” is placed above “Economist” and centered horizontally, with both words using the same typeface, line thickness, and visual weight. This version of the logo has been in use since 1959 and has become a recognizable element of the brand’s visual identity. In addition to the main version, a compact icon in the form of the letter “E” in a red square is used across digital platforms, mobile apps, and social media.

The Economist was founded in London in 1843 by James Wilson as a publication advocating for the repeal of protectionist Corn Laws in the United Kingdom and promoting free trade. Over time, it evolved into one of the world’s most respected sources of analysis on economics, politics, finance, technology, and international affairs. The publication is known for its editorial independence, collective authorship, and fact-based, analytical reporting. In addition to its print edition, The Economist actively develops digital products, podcasts, and research through its analytical division, the Economist Intelligence Unit.

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