The Threads logo, used by Meta’s social network for text posts and public discussions, consists of a brand mark shaped like a rounded loop similar to the @ sign, but with the outer contour curving in the opposite direction, and a wordmark set in slanted lowercase sans-serif letters. The mark is drawn as a single smooth line and follows the same visual system as Instagram Sans. Its shape is connected to the @ sign, which represents a username, an individual profile, and a person’s voice in online communication. The name Threads means “threads” or “message chains,” and in the context of the service it refers to message threads and discussions. In 2026, the main appearance of the logo changed slightly: the icon became bolder, and the text gained a slant. In brand materials, the logo is used both as a standalone icon and as a combination of the mark with the brand name in black or white, depending on the background.
Threads is an American social network by Meta Platforms, created by the Instagram team and launched in July 2023 as a separate space for text updates and public conversations. Users sign in to the service through their Instagram account, can publish short posts, add links, photos, and videos, and follow people from their Instagram environment and beyond. Meta is developing Threads not only as an app for quick discussions, but also as a platform compatible with open social networks through ActivityPub, so users of different services can interact with each other.










