
Logo of Tide, a brand of laundry detergents, features a circular emblem with a large, slanted brand name in deep blue. The lettering is outlined in white and placed on the signature circular composition formed by concentric yellow and orange rings. This bright and memorable combination became the brand’s symbol back in the late 1940s. Over time, the logo has undergone only minor refinements — proportions and alignment were adjusted, while the core elements and color scheme remained unchanged.
Tide is owned by the multinational corporation Procter & Gamble and first appeared in the late 1940s as one of the earliest mass-market synthetic laundry detergents. Thanks to its effectiveness, technological innovations, and wide product range, the brand quickly gained popularity in the United States and beyond. Today, Tide includes powders, liquid detergents, pods, and specialized cleaning products, making it one of the leading names in the household cleaning industry.










