
The Toyota logo, consisting of three intersecting ovals, was introduced in 1989. It symbolizes the unity of the customer and the company: the two inner ovals form a stylized “T” and reflect trust and mutual understanding, while the outer oval represents the brand’s global aspirations. The design is inspired by Japanese calligraphy and emphasizes Toyota’s key values – quality, innovation, and reliability.
Founded in 1937 by Kiichiro Toyoda, son of Sakichi Toyoda, founder of Toyoda Automatic Loom Works, Toyota has become one of the world’s largest automakers. Having conquered the world with iconic models and becoming a truly people’s brand, Toyota is rightly considered one of the most famous. The company is known for its commitment to technology, safety and environmental friendliness, particularly thanks to the success of hybrid models such as the Prius.










