Uber taxi logo consists of the brand’s wordmark rendered in simple sans-serif black letters. The typeface features balanced proportions, smooth rounding and clear spacing between characters. The lettering is based on the 2018 redesign, when the company abandoned abstract symbols and fully switched to a text-only mark. The logo is used in a monochrome version — most often in black or white — applied on taxi vehicles, signs, navigation stickers and in the app interface.
Uber was founded in 2009 in San Francisco by Travis Kalanick and Garrett Camp as a ride-hailing service operated through a mobile app. Over time, the company became one of the world’s largest taxi-request platforms, operating in dozens of countries and partner regions. Uber Technologies Inc. develops driver-partner models, implements in-ride safety systems and expands urban transportation services, while maintaining its main focus on on-demand taxi rides.










