
The logo of the airline United Airlines consists of the word «United» (or the full inscription «United Airlines») in capital letters, executed in a sans-serif font of deep blue color. To the right of the text is a graphic symbol — a blue square containing part of a white globe with a grid structure. This element was adopted from Continental Airlines after the 2010 merger and became a key part of United Airlines’ corporate identity, representing international presence and global routes. The logo is used in several versions: with the full «United Airlines» inscription or only with the name «United» along with the graphic symbol, allowing it to be adapted for various media, including airplanes, tickets, websites, and marketing materials. The history of the company’s logo transformations includes several major stages: starting from the 1930s with shield emblems featuring US symbols, then the «tulip» logo designed by famous designer Saul Bass in 1974, and up to the modern globe after the Continental merger.
United Airlines is one of the largest airlines in the United States, headquartered in Chicago, Illinois, and is part of United Airlines Holdings. Founded in 1926 as Varney Air Lines, the company gradually grew into an international carrier with an extensive route network. After merging with Continental Airlines in 2010, the brand retained its name but integrated the globe into its visual identity, emphasizing its international direction. United Airlines serves over 380 destinations worldwide, is a member of the Star Alliance, and owns one of the largest fleets in the world. The company actively updates its fleet, implements digital services, improves passenger service, and modernizes the visual style of its aircraft, strengthening its reputation in the global aviation market.










