The VICI logo, for the Lithuanian fish products brand, consists of a red background shape, the white brand name and a blue seagull above it. The red shape looks like an elongated rectangle with the upper-left and lower-right corners fully rounded, and a small tail-like extension at the lower left. Inside is the word VICI, set in large white slanted letters with wide strokes, soft serifs and rounded forms. A blue seagull with widely spread wings is placed above the letter C. The main color scheme is based on a combination of red, white and blue. The name VICI is connected with the Vičiūnai Group, which develops products under this brand.
VICI is a food brand created by the Lithuanian Viciunai Group, which began operating in Kaunas, Lithuania. The brand’s range includes surimi products, seafood, salmon, smoked and dried fish, salted and marinated fish, breaded fish products, salads, dumplings, pizza, pancakes and other ready-made foods. Viciunai Group was founded in 1991 and is considered one of the leaders of the global surimi market, as well as one of the notable producers of fish products and seafood in Europe. VICI products and other company brands are supplied to more than 70 countries and regions, and production facilities operate in Lithuania, Spain and Estonia.
