The Vimeo online video platform logo consists of the brand name in lowercase letters with no breaks between the characters. The lettering is set in a bold italic type with soft rounded forms and appears as a single continuous handwritten-style wordmark that is easy to recognize in interfaces and on video opening screens. In brand use, the logo appears in dark or white versions and on a bright blue background; in addition, a separate “v” mark is used as the service icon in apps and on websites.
Vimeo.com, Inc. is an American company and service that positions itself as an all-in-one online video platform: it brings together tools for creating, hosting, managing, and distributing video, as well as streaming and business use cases. The platform offers privacy and player embed settings, collaboration and review workflows, solutions for live streams and webinars, corporate communications, and launching subscription video services. The service launched in 2004 as part of the Connected Ventures project; the name Vimeo was coined as a wordplay on “video” and “me”, and it is also an anagram of the word “movie”. In 2021, Vimeo was spun off from IAC into a separate public company, and later it became part of Bending Spoons.














