The Vipps MobilePay logo, used by the Northern European payment company and mobile wallet, consists of the written form of the combined name of the two brands. The inscription “Vipps MobilePay” is set in a large bold rounded sans-serif font in a dark blue-violet color. In the version with icons, two square marks with rounded corners are placed to the right of the name: the orange Vipps mark with a white smile and dot, and the blue MobilePay mark with a white smartphone outline and two curved cards. The name Vipps MobilePay appeared after the merger of the Norwegian Vipps and the Danish MobilePay and directly keeps both consumer-facing brands in one corporate name.
Vipps MobilePay AS is a Northern European payment company that brings together the mobile payment services Vipps and MobilePay. Vipps originated in Norway, MobilePay in Denmark, and after the merger they are being developed as a single platform for users, businesses, and partners. At the same time, the local brands continue to be used in different markets: Vipps is primarily associated with Norway and Sweden, while MobilePay is associated with Denmark and Finland. The service helps users send money, accept payments, pay for purchases in stores and online, use QR codes, and enable mobile payments for businesses.
