
The VK Clips logo is a square blue icon with rounded corners. Inside is a tilted pink panel with rounded edges, visually resembling a video frame or card. On it is a graphic element — a stylized white hand with two raised fingers forming a “V” shape, referencing the brand name. The logo stands out with a bright, contrasting color palette and reflects the dynamic, youth-oriented nature of the service. It is used as the icon in the VK mobile app and appears when navigating through the clips section. This logo is part of a new visual redesign of VK services, where each media product received a unique and recognizable identity.
VK Clips is a short vertical video platform within the VK ecosystem, launched in response to the rising popularity of the short video format. The service is integrated into the main mobile app and allows users to record, edit, and publish short clips with filters, effects, and music. Content is promoted through an algorithm-driven feed tailored to user interests and can quickly gain organic reach. VK is actively developing monetization and promotion tools for creators, supporting music releases, challenges, and trends. The service is popular among young audiences, musicians, bloggers, and local brands, offering a Russian alternative to TikTok and other global platforms.











