The Waze navigation service logo is designed as a combined mark consisting of a graphic symbol and the brand name in text form. The main element is a rounded character in the shape of a speech bubble with wheels and a smiling face, used as the service’s brand symbol. Next to it is the brand name, set in lowercase letters in a sans-serif typeface with soft, rounded forms. The icon and the wordmark are usually rendered in dark or white color and placed on the brand’s light blue background, which is widely used in the app interface and visual materials of the service. Monochrome versions of the logo without a background are also used depending on the medium.
Waze is the developer of a navigation service founded in 2008 in Israel. The project was originally created as a user-driven platform based on the collective collection and real-time updating of road data. In 2013, Waze was acquired by Google, while retaining its independent brand identity and product. The service focuses on car navigation with real-time traffic conditions, congestion, accidents, road closures, and restrictions, actively using data provided by app users. Waze is widely used by drivers in many countries and holds a stable position among popular navigation services.











