The logo of Western Union, an international money transfer service, consists of a graphic symbol and the brand name. The symbol resembles the letter “W”, formed by wide diagonal strokes. The separate element on the left also allows the shape to be read as a combination of the letters “W” and “U”, the initials of Western Union. In the primary horizontal version, the yellow symbol is placed on the left, while the brand name appears in black on the right, set in a large, bold sans-serif typeface across two lines. This version is used on white and other light backgrounds. On dark backgrounds, the symbol remains yellow and the lettering becomes white. On the brand’s signature yellow background, both the graphic symbol and the wordmark may appear entirely in black. A monochrome black version is also used on transparent or light backgrounds. The current visual identity was developed by Love Street & Co in collaboration with designer Darrin Crescenzi and unveiled in 2023. The combination of flowing lines and angles pointing in different directions brings the company’s customers and their aspirations together in a single symbol.
The Western Union Company is an American financial technology company founded as a telegraph company in Rochester, New York, in 1851. The name Western Union was adopted in 1856 following the merger of several telegraph lines operating across the western territories of the United States, and the company began offering money transfer services in 1871. Today, Western Union enables customers to send and receive money through its website, mobile app, and agent locations, transfer funds to bank accounts and digital wallets, receive cash, and track transactions. The service operates in more than 200 countries and territories and combines a digital platform with a network of hundreds of thousands of physical service locations.
