Logo of X5, a Russian grocery retailer, after the 2025 rebranding combines black lettering of the symbols «X5» with a green leaf in the form of a thick outline, embedded in the upper left part of the letter «X». The leaf is directed upwards and to the left, creating a sense of growth and movement. The main version of the logo is in two colors — black and green, but if necessary, it can be used in a single-color fill: fully black, white, or dark green — depending on the background and context. The updated sign emphasizes the company’s strategy, focused on freshness, environmental friendliness, and sustainable development.
X5 has been developing its history since 1995, when the first supermarket «Perekrestok» was opened, and in 1999 the «Pyaterochka» chain appeared. In 2006, their merger led to the creation of the X5 Retail Group holding, becoming the largest grocery retailer in Russia. Over the following years, the company expanded its network across the country, implemented digital technologies, and developed logistics and online services. The 2025 rebranding and the transition to the short name X5 marked a new stage — the development of an ecosystem in the field of food and services, combining technology, sustainable production, and convenience for consumers.
