
The logo of the Yandex Pay payment service exists in two versions: Russian and English. In the Russian version the circle includes the “Я” sign and the inscription “пэй” in lowercase. In the English version the circle has “Y” and the word “pay”. In both versions the bottom of the letters is slanted, creating a dynamic visual effect. The logo can be used in dark gray, with a red circle, or fully white, depending on context. The updated style was introduced in 2025, replacing the previous version where the Yandex sign was in a red circle and the inscription was straight, black and without deformations.
Yandex Pay is a payment service that is part of the Yandex ecosystem and was officially launched on March 10, 2021 under the name Yandex Pay. Initially designed for online payments and storing bank cards, it later added support for contactless payments, integration with the Yandex Plus loyalty program, and broad adoption across Yandex services. In 2023, the project was renamed to “Яндекс Пэй”, and in 2025 the visual identity was updated. The new logo became part of a unified brand style applied across all Yandex products.













