The Zurich logo, representing an international insurance group, consists of a circular brand symbol and the brand name. A large letter Z is cut out of the circle, with a wavy lower stroke ending in a small upward-pointing tail. The brand name appears beside it in large uppercase letters with small serifs. The logo is available in horizontal and vertical versions, and the circular symbol can also be used on its own. Single-color versions are available in blue, black and the light ZurichWhite variant. The latter is rendered in light gray and is suitable for use on dark backgrounds. In 2020, Zurich updated its visual system for digital and other media, while the circular Z symbol and signature blue remained at the core of the brand identity.
Zurich Insurance Group Ltd is a Swiss insurance group headquartered in Zurich, founded in 1872 as Versicherungs-Verein and initially focused on marine reinsurance. By 1875, the company had expanded into accident insurance and begun its international development. In 1998, following a merger with the financial services businesses of B.A.T Industries, the group became Zurich Financial Services, and in 2012 it adopted its current name, Zurich Insurance Group. Today, Zurich operates as a multiline insurer, providing private customers and businesses with property and liability insurance, life and health insurance, other risk protection solutions and risk prevention services. The group serves more than 82 million customers in over 200 countries and territories and employs more than 65,000 people.
