The Google Ads logo, used by Google’s advertising platform, is a colored mark resembling an A without a crossbar. It consists of two broad diagonal shapes with rounded ends, yellow on the left and blue on the right. A green circle sits at the bottom of the left-hand shape, while an open gap separates the two diagonals. The mark uses solid colors, with no outlines, shadows or gradients. The standalone icon contains no lettering, relying on its three-color combination and simple geometry for recognition. This visual identity was introduced in 2018, when the advertising service changed its name from AdWords to Google Ads.
Google Ads is an advertising platform operated by the US company Google, helping businesses promote products, services and apps online. It allows advertisers to place ads on Google Search, YouTube and Google Maps, as well as on partner websites and apps. Advertisers select campaign goals, audiences and budgets, prepare text, image or video ads, and track results. The service is used to drive website visits, generate leads and calls, increase sales and build brand awareness. The former name AdWords primarily reflected search advertising, while the new name brought together a broader range of Google’s advertising capabilities.
