The WineLab logo, used by the beverage supermarket chain, consists of the brand name and an emblem showing three glasses in a row. The glasses have rounded bowls, slender stems and thick dark-purple outlines. Their bowls are filled with green, purple and orange. To the right of the emblem is the brand name in large, broad sans-serif letters, with the green wording ‘BEVERAGE SUPERMARKET’ beneath it. The main version of the logo combines dark purple, green and orange. A version with white lettering and glass outlines is provided for dark backgrounds. The three-glass emblem is also presented separately from the wordmark.
WineLab, a Russian public joint-stock company, operates a chain of specialist supermarkets selling alcoholic and non-alcoholic beverages. It is part of Novabev Group, formerly known as Beluga Group. The first store opened on 10 October 2010 in Nakhodka, Primorsky Krai. The chain gradually expanded from the Russian Far East into other regions of the country, including Moscow and Saint Petersburg. Its range includes wine, spirits, beer, non-alcoholic beverages and related products from Russian and international manufacturers. The company is developing its own WINCLUB loyalty program, website and mobile app, which allow customers to place orders for in-store pickup. By 2026, the chain had more than 2,200 stores and ranked among Russia’s largest specialist beverage retailers.
