The Magnit Cosmetic logo, for the retail chain of cosmetics and personal care products, consists of a graphic mark in the form of a symmetrical butterfly made up of four petal-like elements: the upper wings are larger, and the lower wings are smaller. The pictogram is white and placed on a solid bright pink background with strongly rounded corners. In the updated 2026 version of the icon, the gradient background is no longer used. A separate text logo is also used: the letter “М” and the word “КОСМЕТИК” are combined with the brand butterfly placed between them, creating a unified visual identity for the brand. The text part is made in a geometric typeface in a bright pink shade. This version of the brand style was introduced after the identity update in 2025.
Magnit Cosmetic is a nationwide retail chain that is part of the Magnit group and specializes in cosmetics, perfumes, hygiene products, household chemicals and home goods. The chain continues to expand across Russia, opening convenience-format stores, developing private labels and strengthening its presence in the regions. The brand is among the largest Russian retail networks in its category and continues to reinforce its market position.
