Magnit Cosmetic logo, used by the cosmetics and personal care retail chain, features a graphic symbol in the form of a symmetrical butterfly made of four identical petal-shaped elements. The pictogram is rendered in white and placed on a pink-magenta gradient background with rounded corners. The text logo is used separately: the letter “M” and the word “КОСМЕТИК”, with the branded butterfly inserted between them, forming a unified visual identity. The text part is set in a geometric typeface in a bright pink shade. This version of the brand style was introduced after the identity update in 2025.
Magnit Cosmetic is a nationwide retail chain that is part of the Magnit group and specializes in cosmetics, perfumes, hygiene products, household chemicals and home goods. The chain continues to expand across Russia, opening convenience-format stores, developing private labels and strengthening its presence in the regions. The brand is among the largest Russian retail networks in its category and continues to reinforce its market position.












