The logo of Jira Service Management, an IT service management and support system, consists of a yellow square icon with heavily rounded corners and a black graphic symbol inside. The symbol is formed by two wide, elongated elements arranged diagonally and offset from one another. Each element has a smoothly rounded outer end and beveled edges, with a narrow yellow gap between them. In the full horizontal version, the name Jira Service Management appears to the right of the icon in a dark typeface. In one of the vertical compositions, the name ATLASSIAN also appears above the product name. The product was launched in 2013 under the name Jira Service Desk and was renamed Jira Service Management in 2020, as its capabilities expanded from a traditional service desk toward broader IT service management. The product’s appearance evolved alongside updates to Atlassian’s overall visual system, while the current icon uses a contrasting yellow-and-black color scheme.
Jira Service Management is a software product developed by the Australian company Atlassian for managing IT services, user requests, and support team workflows. Jira Service Desk was created after Atlassian discovered that nearly 40% of its customers had already adapted Jira to handle service requests. Today, Jira Service Management covers request, incident, problem, and change management, asset and configuration management, knowledge bases, SLAs, self-service portals, and automation. The product integrates with Jira, Confluence, and other Atlassian tools. In the cloud version, Rovo capabilities for knowledge search and service process automation also continue to be developed. Jira Service Management is part of the Atlassian Service Collection, while the Data Center version remains available for deployment on organizations’ own infrastructure.
