The Cif logo, representing the cleaning products brand, features white lettering on a tilted green oval. A large C sits alongside a lowercase i and f, with a round red element with curled edges above the i. Several shades of green frame the oval, giving its rim a three-dimensional appearance. The lettering and emblem rise towards the right. The white letters, dark green center and red accent keep the name recognizable on labels across different product ranges.
Cif is a Unilever household cleaning brand offering products for kitchens, bathrooms and other surfaces around the home. Launched in 1969, it began with a cleaning cream marketed as a way to remove dirt without scratching. Sprays and other everyday cleaning formulas were later added to the range. In 2023, the agency 1HQ introduced a unified design system for the international portfolio: products at different price levels were brought together under common guidelines while allowing for the needs of individual markets. The system uses white space on packaging and graphics associated with the Cleanboost formula.
