The Fairy logo, representing the dishwashing products brand, consists of uppercase lettering. Tall, narrow letters form a compact horizontal wordmark with distinctive flared stroke endings. The red version is used on light backgrounds, while the white version is intended for dark backgrounds. Both retain the same letter outlines and proportions. The standalone wordmark allows the name to appear without the circular green border found in other versions of the mark on product packaging.
Fairy is a Procter & Gamble brand offering products for washing dishes by hand and in dishwashers. Its range includes dishwashing liquids and capsules, including the Platinum, Platinum Plus and Miracle lines. Alongside its products, the brand publishes information on detergent composition, ingredient and packaging testing, and caring for dishes. Differences in names, colors and additional packaging elements help distinguish individual products within the range.
