The Best Buy logo, used by the American electronics and home appliance retail chain, consists of a large graphic wordmark and a yellow price tag at the lower right. The name is set on two lines: BEST is placed at the top, and BUY below it. The letters are very large, uppercase, bold and sans-serif, with tight spacing and heavy straight forms. The yellow price tag is placed sideways next to the lower line of the logo: its left side faces the word BUY, the upper and lower corners on that side have diagonal cuts, and a black circular hole sits nearby. Versions with dark or white lettering are used for different backgrounds, with white text used on a bright blue brand background. In 2018, the company updated the logo: the text was moved outside the large yellow price tag, and the tag itself became a smaller graphic element next to the name.
Best Buy Co., Inc. is an American retail company founded in 1966 in Saint Paul, Minnesota, as an audio equipment store called Sound of Music. In 1983, the company adopted the name Best Buy Co., Inc. and began developing as a major consumer electronics retail chain. Today, Best Buy sells computers, smartphones, televisions, home appliances, audio systems, gaming devices, smart home products and other technology, and also provides installation, repair, consultation and support services through Geek Squad. The company operates in the United States and Canada, develops online sales and remains one of the best-known electronics retailers in North America.
