The logo of the Bethowen pet store chain is designed in a horizontal format. It consists of the brand name in white letters placed inside an elongated red oval, with a saturated green rectangular panel behind it to enhance visual contrast. This logo version continues to be used in official communication and digital platforms. In 2025, the LINII agency developed a new logo featuring a minimalist dog head silhouette for digital settings, but it has not yet been rolled out widely.
Bethowen is a Russian pet store chain that began operating in 1993 and adopted its current name in 1995, inspired by a popular Saint Bernard from a film. The company offers a wide range of pet products—including food, accessories, grooming items, and veterinary supplies. In 2025, the brand underwent a comprehensive rebranding, updating its visual identity and customer communication. Today, Bethowen operates around 100 stores in Moscow, the Moscow region, and other cities, and actively develops its online store and digital services.
