
The Case logo for construction and road construction equipment is designed as a text-based mark consisting of the brand name set in uppercase letters. In the current version, the word CASE is rendered in black, with an additional text element CONSTRUCTION placed below it in uppercase letters on a slanted orange panel. This version of the logo is used by the Case Construction Equipment brand on machinery, in corporate materials, and on digital platforms. The logo design does not include separate graphic symbols, and its visual identity is based on the combination of the text designation and the colored panel indicating the business segment.
Case Construction Equipment is a construction equipment brand within the international CNH Industrial group. The brand’s history dates back to the 19th century and is associated with the American industrialist Jerome Increase Case, whose surname became the basis for the company name. Over the decades, Case developed as a manufacturer of agricultural and construction machinery, and today the brand is focused on equipment for construction and infrastructure projects. Under the Case Construction Equipment name, excavators, backhoe loaders, wheel loaders, bulldozers, rollers, and other machinery used in road construction, earthmoving, and infrastructure work are produced. The company operates internationally, with manufacturing facilities and a dealer network in various countries, and holds stable positions in the global construction equipment market.











